Elevator Speech Success Tips

PorsheaRae's Elevator Speech Success Tips

(Presented at the American Marketing Association - Social Media Bootcamp 3.6.09)

Effortless – be relaxed, all you’re doing is sharing them a little bit about the person you know best – you!

Likable – smile and make eye contact

Energetic – be open and welcoming

Versatile – have different versions for different audiences

Actionable – go first!

Timely – elevator rides aren’t that long… a 3 second “hook” w/ a 27 second explanation is a good

start

Organized – have a sense of direction during the conversation

Rapport – make them remember you – in a good way!

Your Passion x Your Purpose + a Platform = Power!

(for elevator speeches...huh? yup! it's a formula!)

Ø Your Passion -- Who am I? What’s makes me – me?
Does your job title define you? If not, think of what does? Your passion is an extension of you, and people will be drawn to you when you speak about it. The person you’re speaking to doesn’t know you, so this is your opportunity to promote whatever you want – most importantly… you!
Ø Your Purpose – Why am I doing the work I am doing?
Do you have a clear reason for doing the work you do? “I am doing this because I want to do that” Your purpose fuels your passion, so it should be carefully thought out. It is your path or plan that drives your passion, and steers the direction of the conversation.

Ø Your Platform -- What tools do I use to do it?
This is the person, place or thing that stimulates your purpose and fuels your passion. This could be the company you work for, an organization you’re apart of, a business associate… it’s the tool.

Ø The Power -- I’m connected!
You leave a positive mark. You exchange information. They walked away knowing you the person, so when you cross paths again, they remember you.

(c) 2009 Porshea "PorsheaRae" Mitchell